Mike Dillard was the first to write about Attraction Marketing. It's a style of marketing that refers to each of us "attracting" like-minded people back to us through the messages we broadcast through our marketing-in this case using the internet as our vehicle.
Attraction marketing is based on the law of attraction. Where you attract like to you. That's part of why I like and use the term "Authentic Marketing" more often now. It's about being yourself, developing yourself, and finding yourself in different circles...working with high quality business people.
What you do: is put who YOU are and the messages you deliver onto the internet that will interest people who are like-minded and have common goals. Your business becomes incredibly powerful when you invest in your own development, through training, mentorship, and personal development. It's a simple equation. When you have more to offer you will naturally attract higher quality business people. At the same time you will find yourself developing yourself. You will experience a more powerful and enjoyable personal life.
So to wrap up authentic marketing it is when offer a free report in exchange for their contact details. Then once you have connected with them you then can mention your Life path Business on the back end. The majority of people that fail in network marketing are those that promote their business opportunity right from the get go.
So what do you do- Think about who your target person will be and what problems they are facing, come up with either a video presentation or pdf document that addresses this problem and provides them with a solution ie (Lifepath). For example my target may be people looking for a home business, the problem is there are so many scams out there, I would put together a video on all the different home businesses I looked into and why I didn't join them or if I did let them know about your experience and right at the end say something like if you would like to save time and avoid being scammed then give me a call or email me and I will let you know about the home business that I decided to join and why I decided to join Life path.
Marketing Funnel: Setting up a marketing funnel allows your marketing to work on auto-pilot 24/7. You market your squeeze page (this is the page where you give the person the free info in exchange for their contact details, people go to your squeeze page and enter their details, they automatically get the free report and a continuation of emails that will help you connect more with your lead.
Now don't worry as this is a simple process all you have to do is provide the information when required.
I do recommend that you do purchase Mike Dillard's book Magnetic Sponsoring, he was the guru that started Attraction Marketing and it really is an eye opener.
2009 is the time to get involved.
http://www.ordainyourdestiny.com
Article Source: http://EzineArticles.com/?expert=Stephen_Zivkovic
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